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INFORMATION PORTAL
The essence of the information portal is to provide the site users with the information on one or several subject areas. It is known that the truth is born in arguments, thus beside provision of the information it is important to provide the feedback with the site visitors, the opportunity to discuss the information, the opportunity to share or request the information.
In order to make the site “live” and developing it is required to attract the audience to it, to form constant communities. The project success depends upon the quality and the range of the audience.
The key sources for the money earning of the information portal are:
· banner advertisement;
· cooperation with Yandex, Google on displaying the advertisement blocks (Yandex Direct, etc);
· participation in various partner programmes under the payment for transition to the advertisers’ sites;
· PR-function for the sub-control thematic sites (e.g., for a consulting firm that creates the information site on some area of marketing) – attraction of clients and partners;
· increase of the rating (in the search) of the sub-control resources by placing the links – saving in the expenditures on promotion;
· display of the advertisement articles, advertisement forums, etc.
The design of the information portal is usually developed for the functionality, development, flexibility – the so called “textual design”. However, despite the minimum of the graphic elements it may be more complex to project such design than the most creative promo-site, because every small point – title, menu, color of the text and the background – should be thoroughly prepared.
The functionality of the information portal is determined by its tasks and the specifics of the certain theme. Management of the information sections, materials may be built in the analogue with management of the sections and goods of the catalogue Internet-shops.
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