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INTERNET-ADVERTISEMENT
Internet-advertisement is a complex of services aimed both at active involvement of users to the site (for the purpose of sale, acquaintance, promotion, etc.) and formation of a positive image of the company. Depending upon the goals and objectives of the advertisement campaign there is prepared a complex of activities than could include the following types of Internet-advertisement:
Banner advertisement in Internet
Banners (graphic and text) display in banner exchange networks. Banner exchange network is a network of sites that exchange banners among each other: on your resource there will be the display of the advertisement announcements (banners), but you are not paid for this, and your advertisement is displayed in the sites of other network participants. Or you can pay for a definite number of the banners displays, and your banner will be displayed in hundreds of advertising platforms.
Banner advertisement is especially effective when creating the image advertisement in Internet. It is quite possible that some users will click the banner at once, however the banners prepared with high quality and displayed in thoroughly selected resources, and a user will sooner or later type the name that he/she remembered with the help of this kind of advertisement in the search line.
Contextual Internet advertisement.
Contextual Internet advertisement is one of the most popular tools of Internet-marketing. It implies display of various advertisement elements in the pages whose themes coincides with the advertised goods or services (search results, large catalogues, information portals). The implicit advantage of the contextual advertisement is the opportunity to obtain almost immediate result. The most convenient mean to determine the user’s interests are the search systems where the contextual advertisement is linked to the certain search requests. This type of advertisement represents some kind of alternative for the search site promotion. The search system has to pay for each visit of your site from the search site.
Thematic dispatch lists.
Thematic dispatch is the dispatch of messages containing interesting information of a certain thematic (closely related to your business) to the users’ e-mails. This is NOT spam. The users voluntarily subscribe for the dispatch and are interested in receiving such messages. It is also effective to use the own dispatch for supporting the loyalty of constant clients.
Preparation and publication of press-releases in on-line Mass Media
Press-release is a brief notification on the events that take place in your company needed for the Media. The information reason for this may be the release of a new product, enhancement of the services range, new appointments, anniversary of the company, etc. In addition to any type of advertisement we propose the regular dispatch of press-releases for the on-line Mass Media and display of advertisement articles in the sites with large traffic.
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